Sustain, Sacrifice, Share – Udhiyyah with AMA
As Africa Muslims Agency commemorates our 35 year anniversary in 2022, Alhamdulillah, we reflect on some of the first projects we initiated in South Africa, and have since expanded across the world.
The practice of Udhiyyah, the sacrifice of an animal made on Eid-Ul-Adha, is central to the Islamic faith, and has always been one of our core initiatives. Over time, it has developed into a robust programme designed to create maximum empowerment and benefit for all involved at every step of the process.
The campaign slogan, “Sustain, Sacrifice, Share”, encompasses the 3 aspects incorporated into Udhiyyah with AMA.
The word “Sustain” relates to how our Qurbani benefits farmers. AMA ensures that livestock for Qurbani is purchased from local farmers wherever we operate. These herdsmen are trained on how to nurture livestock long before Eid-Ul-Adha is upon us, to ensure that the animals we slaughter have been well cared for and are healthy animals. Training allows the herdsmen to raise a better animal which they can sell to others besides AMA. By purchasing the livestock from village herdsmen, we also provide a sustainable income for them, which translates into food and a better quality of life for families in these villages.
The “Sacrifice” part of our campaign is about AMA bringing the practice of Qurbani to people in remote areas of the world who would otherwise not be able to partake of this Sunnah of Nabi Ibrahim (AS). AMA transports live animals into the villages for the days of Eid-Ul-Adha and villagers are educated on the Qurbani process and participate in the slaughtering. Imagine your reward when you donate your Qurbani and enable someone to learn about and practice one of the most important rites of Islam- SubhanAllah!
The third aspect of our campaign – “Share”, is about the distribution of meat to people who go for months with no meat and little food to eat. Our approach ensures that thousands benefit from the nourishment and fulfilment that a full meal brings to a family. Beyond this, however, is also the idea of sharing the spirit of Eid-Ul-Adha.
It is our belief at AMA that when we take a holistic approach to implementing something like an Udhiyyah project, we are also doing Da’wah in a beautiful way that shows, through our actions, what Islam is about. Eid should not just be associated with “free meat” – we want Muslims across the world to understand and experience the true meaning of Eid-Ul-Adha, and to raise generations who will hold onto our practices of faith with commitment and loyalty because they understand the significance behind the practices.
This year, AMA will take Qurbani to 13 different countries across the world:
South Africa, Mozambique, Malawi, Lesotho, Uganda, Mali, Zimbabwe, Lebanon, Syria, Afghanistan, Yemen, Rohingya and Palestine.
When choosing where to donate your Qurbani this year, consider the impact that Udhiyyah with AMA has far beyond the 3 days of Eid.
